Focus groups are a qualitative research method designed to capture collective perspectives on specific issues. By observing group dynamics, responses to targeted questions, and non-verbal communication, researchers can gain valuable insights that inform decision-making processes. This method is particularly useful for exploring community perceptions of land management, development interventions, or policy measures, offering nuanced and context-specific feedback beyond what individual interviews or large-scale surveys may provide. Focus groups are commonly applied in social science, development practice, and stakeholder engagement, supporting inclusive planning and participatory approaches.
Keywords: participatory planning, stakeholder engagement, qualitative research
